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My goal in every role is to bring energy, perspective, and diverse experience to an organization’s strategic priorities and long-term growth. I strive to make a meaningful impact on the organization itself while also strengthening the communities that support it.
Director of Marketing with Wisp by Apex42
Following the acquisition of Wisp, Gensler’s proprietary space management software solution, by Harris Computer, I helped lead the transition of the product and organization from Wisp by Gensler to Wisp by Apex42. As Director of Marketing, I oversee marketing strategy, brand development, and go-to-market execution for the B2B SaaS platform.
Working closely with the executive leadership team, I contribute to company-level strategy including growth initiatives, product direction, and market positioning. I also led the creation and launch of the Apex42 brand, including naming, positioning, messaging, and the development of the company’s website and overall brand presence.
In addition to brand and growth strategy, I led the development of the organization’s marketing and revenue infrastructure. This included implementing and configuring a CRM platform, designing lifecycle stages, defining marketing and sales pipelines, building automation workflows, implementing attribution tracking, and developing reporting systems to support data-driven decision making.
Through these efforts, inbound marketing has become the primary driver of demand, generating 90–95% of company leads over the past four years with a 50% conversion rate from MQL to SQL.
In this role I lead marketing strategy, manage agency partners, collaborate across product and leadership teams, and guide the strategic planning and execution of the company’s marketing initiatives.
Marketing Communications Manager with Wisp by Gensler
As Wisp continued to grow as Gensler’s proprietary B2B SaaS space management solution, I was promoted to Marketing and Communications Manager to expand my leadership within the marketing organization. In this role, I oversaw marketing strategy, communications, and campaign execution while supporting the continued growth of the Wisp platform.
I led the development and execution of marketing objectives and key results while managing the marketing funnel from awareness through conversion. My work focused on building ROI-driven marketing strategies that supported customer acquisition and measurable growth.
As a key stakeholder within the Wisp SaaS leadership team, I collaborated closely with product, sales, and firm leadership to align marketing initiatives with broader business objectives. I managed industry relationships, identified growth opportunities, and contributed to strategic planning as the Wisp platform expanded within the broader Gensler ecosystem.
In addition to strategic responsibilities, I mentored members of the marketing team and helped foster an environment focused on collaboration, professional growth, and strong work-life balance.
Interim Marketing Manager with Wisp by Gensler
As Wisp’s B2B SaaS platform continued to grow within Gensler, I stepped into the Interim Marketing Manager role to provide leadership and strategic direction for the marketing team. In this role, I expanded beyond my responsibilities as Marketing Strategist to oversee marketing objectives, key results, and performance metrics across the organization’s marketing initiatives.
I managed marketing projects and campaign execution while working closely with SaaS leadership to identify opportunities for growth and improvement across the platform’s marketing strategy. I also oversaw marketing budgets and resource allocation to ensure fiscal responsibility and operational efficiency across the team.
A key focus of this role was supporting and mentoring the marketing team while helping establish clear goals, accountability, and processes that enabled the team to operate effectively during a period of rapid growth.
Marketing Strategist with Wisp by Gensler
As Marketing Strategist for Wisp, Gensler’s B2B SaaS space management platform, I supported the development and execution of marketing strategies designed to increase brand awareness and grow market share. In this role, I worked across multiple areas of marketing including demand generation, digital advertising, search engine optimization, and campaign strategy.
I developed and executed digital marketing initiatives including Google Ads strategy, retargeting campaigns across multiple platforms, and search engine marketing programs designed to attract and convert qualified prospects. I also contributed to demand generation programs across email marketing, digital campaigns, webinars, and events to support pipeline growth and lead generation.
This role required a balance of strategic thinking and hands-on execution, analyzing campaign performance, identifying opportunities for optimization, and collaborating with the broader team to build programs that strengthened brand visibility and generated qualified leads.
Marketing Director with Castle Realty
As Marketing Director for Castle Realty, I led a comprehensive transformation of the company’s brand, marketing infrastructure, and digital presence. This included executing a full rebrand, leading the development of a new website, and implementing improved print marketing systems designed to create greater consistency and operational efficiency.
I also developed an internal digital resource platform to house company documents, policies, and training materials, helping improve accessibility and communication across the organization. Alongside these initiatives, I supported the development of company policies and training resources that strengthened internal processes and team alignment.
As a member of the executive leadership team, I contributed to strategic planning and company positioning while developing and executing marketing objectives, strategies, and campaigns designed to increase brand awareness and drive business growth. During this time, the organization experienced significant growth in its online audience and customer reviews as the company’s digital presence expanded.
Additional responsibilities included developing brand standards, creating marketing content across multiple channels including copy, graphics, blogs, and SEO content, and leading internal initiatives such as organizational Enneagram training to support team development and collaboration.
Executive Coordinator with Inland Packaging
The Executive Coordinator role was a newly created position that combined elements of human resources, marketing, and internal communications. In this role, I helped develop and manage the organization’s internal communication platforms, ensuring that information from leadership was effectively shared across the company.
I created and maintained content for the company’s internal website and communication channels, continuously improving the platform to better serve both the executive leadership team and employees across the organization.
One initiative I was particularly proud to support was the launch of the company’s Values Recognition Program, which celebrated employees who embodied Inland Packaging’s core values. Working closely with both the marketing and human resources teams, I helped develop and implement the program while ensuring it aligned with the organization’s culture and employee engagement goals.
In addition, I supported executive leadership by coordinating strategic meetings, managing internal projects, and organizing employee engagement events. I also contributed to community outreach efforts that helped strengthen Inland Packaging’s brand presence throughout the Coulee Region.
Payment Posting Supervisor with Gundersen Health System
As Payment Posting Supervisor, I led a team of 15 employees within the revenue cycle department, focusing on improving operational efficiency and strengthening team collaboration. The department was performing well, but leadership was seeking opportunities to improve processes and establish clearer standard operating procedures to support continued growth.
In this role, I completed supervisory and servant leadership training while working with the team to strengthen communication, boost morale, and improve departmental workflows. Together, we implemented more structured processes that helped increase efficiency and create a more supportive and collaborative team environment.
Health Information Manager with St. Croix Hospice
As Health Information Manager, I supported the daily operations of the hospice office while ensuring compliance with clinical documentation and patient care coordination requirements. During my time in this role, the organization transitioned ownership from Saint Jude Hospice to St. Croix Hospice, requiring the team to quickly adapt to new processes and organizational changes.
I was responsible for overseeing documentation and administrative workflows, ensuring required paperwork was completed accurately, supporting coordination with nursing staff to confirm prescribed patient visits, and maintaining an organized and efficient office environment.
This role required strong communication and organizational skills as I regularly interacted with patients and families to ensure their needs were met and their experience with the organization remained positive during a period of significant transition.
Human Resources Manager with Comfort Keepers
Shortly after graduating, I began my career as Human Resources Manager with Comfort Keepers, an in-home care agency. Drawing on my prior experience in personal care and nursing assistant roles, I was responsible for overseeing the recruitment, hiring, and development of caregivers across the organization.
In this role, I supervised a team of approximately 60 to 80 employees and managed the full employee lifecycle including recruiting, interviewing, onboarding, performance management, disciplinary actions, and terminations. I also developed and implemented training programs and onboarding structures to support new caregivers and ensure consistency in care standards.
Because of the collaborative nature of the organization, I worked closely with leadership across multiple functions. This included assisting the sales team with home visits and supporting client intake to help ensure the best possible care experience for families and patients.
Other Experiences
While the roles listed above represent my primary professional career, I gained many formative experiences through earlier positions during high school and college. I worked full time throughout much of that period, often balancing multiple roles while managing school and personal responsibilities.
Some of these experiences included working as a Server at Pannekoeken in Rochester, Minnesota, where I supported restaurant operations across several functions including serving, hosting, and assisting with front-of-house service. I also worked as a Sales Associate at ReFashion, where I gained experience managing customer transactions, balancing tills, preparing business deposits, maintaining inventory, and strengthening my customer service skills.
One of the most meaningful roles I held was working as a Personal Care Assistant for an elderly woman for nearly ten years, which later led to my role as a Resident Assistant at Brookdale Senior Living for five years. These experiences working with the geriatric population had a lasting impact on me and helped shape the servant leadership mindset that continues to guide my work today.
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