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It is always my objective to bring excitement and my various experiences to an organization's strategic objectives and long-term growth plans in any position that I hold. I want to make a difference on the organziation, as well as, the community that supports it.
Director of Marketing with Wisp by Apex42
In the fall of 2024, Wisp, Gensler's proprietary space management software solution was acquired by Harris Computer.
With the transition of our B2B SaaS solution from Wisp by Gensler to Wisp by Apex42, I have the honor of leading Marketing and Communications for Apex42 as the Director of Marketing. As an experienced and passionate marketing leader, I will continue to oversee tactical marketing functions while taking on additional responsibilities within the B2B SaaS leadership team.
In this role, I am responsible for shaping and executing marketing objectives, key results, and overall strategy. I will lead the marketing team, ensuring the success of campaigns and overseeing the entire marketing funnel to drive customer acquisition and growth. A key focus will be implementing ROI-driven marketing strategies designed for conversion.
As a key stakeholder within Apex 42 and our parent company, Harris Computer, I will manage projects, oversee industry relationships, identify gaps and opportunities, and contribute to strategic planning across both the marketing team and the broader Apex42 organization. Additionally, I will collaborate with the SaaS leadership team to align marketing initiatives with overall company objectives and drive business growth.
Most importantly, I am committed to leading and mentoring the marketing team, fostering an environment where we can do our best work while maintaining a strong work-life balance.
This role requires a deep understanding of our SaaS organization and the broader business strategy. I will leverage my experience across various marketing functions to be analytical, resourceful, and data-driven—seamlessly transitioning between strategic vision and tactical execution to drive success.
Marketing Communications Manager with Wisp by Gensler
With the continued growth of our B2B SaaS solution, I was promoted to the Marketing and Communications Manager role with Wisp by Gensler. As an experienced and passionate marketing leader I will continue to uphold majority of my Interim Marketing Manager and Marketing Strategist functions, as well as take on additional responsibilities within the B2B SaaS leadership team.
This role will continue to be imperative to the creation and implementation of the marketing team objectives, key results and will oversee the marketing team and the success and execution of marketing campaigns. Additionally, this role will build, own and be accountable for the entire marketing funnel while finding opportunities to rapidly grow customer acquisition. This position will ensure the team has ROI driven marketing strategies with campaigns that are designed to convert.
The Manager is a key stakeholder to ensure fiscal responsibility within the marketing team. Specifically, I will be managing all projects, overseeing industry relationships, identifying gaps and opportunities within our team, collaborating with SaaS Leadership to coordinate and manage firmwide relationships, working with the SaaS Leadership team to provide input on the growth of the overall SaaS business and align marketing strategy with overall company objectives. The most important task of this role will be leading and mentoring the marketing team to create the best work life experience for all involved.
This position will require me to understand the big picture as it relates to our SaaS organization, as well as, how it relates to our firmwide relationships with deep understanding of the importance they play into our overall business strategy. In this role, I will continue to utilize my experience with a variety of marketing positions by being analytical, resourceful, data driven and comfortable transitioning between strategic and tactical work for the overall betterment of the organization.
Interim Marketing Manager with Wisp by Gensler
Due to the advanced growth our B2B SaaS solution is experiencing, I am able to start my newest adventure and step into the Interim Marketing Manager role with Wisp by Gensler. As an experienced and passionate marketing leader I will continue to uphold majority of my Marketing Strategist functions, as well as, take on additional responsibilities within the B2B SaaS leadership team.
This role will be imperative to the creation and implementation of the marketing team objectives and key results, key performance indicators and will oversee the overarching marketing team and the success and execution of marketing campaigns. Additionally, this role will be the key stakeholder to ensure the marketing team is fiscally responsible by budgeting, approving and organizing time allocation and ensuring efficiency within the team. Specifically, I will be managing all projects, oversee industry relationships and identifies gaps and opportunities within our team and the B2B SaaS marketing platforms. The most important task of this role will be leading and mentoring the marketing team to create the best work life experience for all involved. This is an exciting new adventure and cannot wait to see what the future holds.
Marketing Strategist with Wisp by Gensler
As the Marketing Strategist at Wisp by Gensler I am working to build the strategy and the day to day functions that drive brand awareness and grow market share for the best in class B2B Saas solutions. I am also supporting all areas of marketing including lead generation support, SEO and SEM strategies, creating and executing retargeting ads throughout various platforms and creating and implementing a robust Google Ads strategy.
This role requires me to be analytical, resourceful, data driven and comfortable transitioning between strategic and tactical work I am excited to work with the team to conceptualize, develop, and execute demand and lead generation programs to develop qualified sales leads and build brand awareness as well as develop programs to accelerate existing pipeline; including but not limited to email, digital, webinars, and events.
Marketing Director with Castle Realty
As the Marketing Director of Castle Realty I have been able to fully explore my marketing potential. From a full rebrand, exquisite new website, creation and implementation of print marketing efficiencies, fabrication of an internal website housing all documents to supporting the construction of all policies and training items I was able to put my stamp on Castle Realty. In fact, there were very few items that now exist that didn't come across my desk first. Not to mention the incredible online audience and review growth we were able to undergo alongside these other projects.
I am also an Executive Team Member assisting with strategic planning and positioning of the overall company by developing all marketing objectives, strategies, campaigns, and goals while monitoring ROI. It is my goal to create brand awareness that helps Castle Realty grow from every angle.
Some other key components of this role include the creation and implementation of brand standards, organizational Enneagram trainings, design and create all content including copy, graphics, blog, and SEO copy.
Executive Coordinator with Inland Packaging
The Executive Coordinator role was a brand new role for myself as well as Inland Packaging. It was an opportunity for learning, for growth, and for overall creation for Inland and myself alike. I worked as a hybrid role between Human Resources and Marketing as I developed, managed, marketed, and continuously improved our internal communication platforms.
The corporate communication platform required adjustments and updates regularly to meet the needs of our Executive Team, as well as the staff members. I maintained and created the majority of the content for this internal website and internal marketing platforms. One project I was very proud to take part in was the launch of our Values Recognition Program. I worked closely with Marketing and HR to ensure we were executing the program to the best of our abilities as well as meeting the needs of our employees.
I also assisted and organized strategic meetings, objectives, and projects, organized employee events to promote employee engagement, and worked hard in the community to constantly bring more brand awareness to the Inland name in the Coulee Region.
Payment Posting Supervisor with Gundersen Health
Leading a team of 15 women I was able to join a team that was already functioning well but management was looking for more efficiencies and more Standard Operating Procedures to excel the department forward. It was in this role I was able to complete Supervisory Training, as well as some Servant Leadership training. As a team, we worked to boost morale, foster better relationships and make our department more efficient.
Health Information Manager with St. Croix Hospice
The Health Information Manager role at St. Croix Hospice was a role of continued growth and resiliency. When I started with the organization they were owned by Saint Jude Hospice but 6 months later they were purchased by St. Croix Hospice. This involved a lot of change in a very small period of time. It was my responsibility to ensure all paperwork was completed, our RN's were following prescribed visits, the office was maintained and organized, as well as talking to clients and ensuring their satisfaction. It was an exciting and challenging role that helped me foster my resiliency and communication skills.
Human Resources Manager with Comfort Keepers
Comfort Keepers was one of my first "real" jobs right out of college and I was able to land a management role from the start! Due to my extensive experience in personal care and nursing assistant work - I was a perfect fit for the Human Resources Manager position with this at-home care agency. It was here I supervised 60-80 employees, handled all of the recruiting, interviewing, disciplinary actions, and terminations. I also developed and created the training programs and structures for new hires and caregivers. I assisted our Sales Manager with home visits and helped with intake. Due to the size of the organization, we really did multiple roles and worked together as a team.
Other Experiences
While the roles listed above are from my professional career, I have had many additional roles throughout my younger years. I worked full time through high school and most of college and due to that one had to have multiple jobs and coordinate the scheduling appropriately. Some of the most important roles I had included being a Server at a restaurant in Rochester, Minnesota called Pannekoeken where I did everything a server, busser, hostess would do. I also was a Sales Associate for a small company called ReFashion where I learned to balance the till, do business deposits, handle inventory, and continued to hone in on my customer service skills. Finally, I worked as a Personal Care Assistant for an elderly woman for almost 10 years which led me to be a Resident Assistant at Brookdale Senior Living for 5 years. It is because of these roles that the geriatric population will always have my heart.
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